Indiantelevision.com > Media, Advertising & Marketing Watch > Dalda edible oils makes TV comeback with ad campaign

Indiantelevision.com's Media, Advertising, Marketing Watch

Dalda edible oils makes TV comeback with ad campaign

Indiantelevision.com Team

(15 February 2007 4:00 pm)

MUMBAI: Bunge India Private Limited, has unveiled an ad campaign to announce the launch of its range of Dalda Edible Oils in two variants - Refined Soyabean Oil and Kachi Ghani Mustard Oil.

This campaign will be Dalda's first foray onto television in a decade. Incidentally Dalda was the second ever brand to advertise on Indian television way back in 1939, states an official release.

Explaining the rationale for making a comeback with a television campaign Bunge India Private Limited vice president Videh Jaipuriar said, "Dalda is a brand that the Indian consumer has always depended on and trusted throughout its 70 years of existence. With this campaign we are reinforcing the Dalda message of quality, taste and trust that now extends to our range of edible oils. This campaign also marks the entry of Dalda on television after a decade's absence."

With this, Bunge attempts to provide the Indian consumer with an array of products under the brand Dalda, and promises to offer 'The Same Pure Taste' of Dalda savored by generations of Indians.

In their latest campaign Dalda reiterates its presence in the edible oil market. The advertisement begins at a dinning table laden with food that looks dull and unexciting in a dark room. Enter Dalda Oil which rises like a sun through the window and with its rays transforms the food laid out into delicious mouth-watering savouries. The frame then dissolves and focuses on the Dalda Range of oils and the packs.

The campaign for the Dalda range of oils was created by the creative team at Lintas.

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