Indiantelevision.com Team

(2 February 2007 12:05 pm)

MUMBAI: Looking to leverage the increasing influence and role that financial players across the globe are having as drivers of the consumerism revolution, advertising major Leo Burnett is launching a specialist unit LeoFinancial.

According to Leo Burnett chairman and CEO Arvind Sharma, there is a major opportunity this scenario offers: "To manage the complexity of brands and offerings and appeal meanigfully to consumers, today's financial sector players need not only credentials, scale and financial brilliance, they also need astute marketing. Agencies partnering clients in managing financial brands need to put together teams that understand finance, government regulatory policies, consumer behaviour, brand architechture and communication - all the same time. Looking at this need, we have launched LeoFinancial."

Sharma asserts that LeoFinancial's team of brand strategists and creatives will be delivering simultaneously on the twin challenges that financial sector players face - to move very rapidly in a very fast paced market; and while doing that still be thinking strategically and creatively to build strong long-term financial brands.

LeoFinancial's first major campaign that's breaking is for UTI Mutual Funds, a company release states. The campaign's tagline is 'Let's plan to be rich'.