BBC World and Synovate
launch global survey partnership
Indiantelevision.com Team
(12 February 2007 8:00 pm)
MUMBAI: International market research firm Synovate today announced
details of its new global survey partnership with 24-hour international
news and information channel BBC World.
Synovate will carry out six opinion
surveys across 21 markets in 2007, the topics of which are linked
to the global news agenda and BBC World programming. Key findings
and insights from the first survey, focusing on climate change, will
be revealed in April when BBC World’s ClimateWatch season starts.
The markets included in the survey are: USA, China, France, Germany,
Hong Kong, Singapore, Australia, India, Japan, Poland, Dubai, UK,
South Korea, Brazil, Italy, South Africa, Norway, Spain, Denmark,
Russia and Canada.
Steve Garton, global head of media research for Synovate, said,
“We will be covering issues of key importance to the global
audience. The insights and opinions we gather will reveal how the
world thinks.”
Sian Kevill, editorial director for BBC World said, “This
is a great partnership for BBC World because Synovate has such a
comprehensive global database of panellists. It will be fascinating
to see if this global survey will reveal that people around the
world have similar, or very different views and opinions about the
key global issues, such as global warming or terrorism.”
