Indiantelevision.com Team

(12 February 2007 6:00 pm)

MUMBAI: The average commercial aired during Super Bowl XLI in the US received a television rating among persons older than age two of 32.1 and was viewed by 92.8 million people.

Nielsen has issued a summary of Super Bowl-related advertising measurement results from its media tracking businesses.

Other highlights from Nielsen's report are:

- The most viewed programme minute during the Super Bowl was at 9:10 p.m. EST and seen by 99.9 million viewers. The rating was a 34.5

- The highest rated commercial minute was the Hewlett-Packard commercial at 9:25 pm, which was seen by 99.5 million people

- The commercials that had the highest gain from DVR playback were by CareerBuilder.com and Doritos, both of which were viewed by 2.5 million people on DVR playback.

- There were 101 separate commercials telecast during 44 minutes and 10 seconds, compared to 96 commercials during 47 minutes and 18 seconds of commercial time during Super Bowl XL.

- The company website that saw the biggest increase in online traffic after the Super Bowl was Career Builder Network.

- The commercials with the biggest online “buzz” were the Budweiser and Bud Light commercials, generating 20 per cent of all post-game online discussion.

- According to an online poll, people who viewed the game in High Definition TV could recall 15 per cent more of the commercials.

- The advertiser with the most commercials was Anheuser-Busch

- The advertising category with the most commercials was beer.