By RENELLE SNELLEKSZ
Indiantelevision.com Team

(12 February 2007 3:30 pm)

MUMBAI: Former Fevicol marketing head Rajesh Mehta has been roped in by the Emami Group as vice president marketing, with effect from 1 February.

In his capacity, Mehta will be responsibe for the company's product launch initiatives.

Speaking to Indiantelevsion.com about his new role, Mehta said that his main focus will be to oversee new product developments and launches and to leverage the company's aim to expand their portfolio.

To be based in Mumbai, Mehta will report to brand director and a member of the board Harsh Agarwal.

Prior to joining Pidilite's flagship brand Fevicol in July 2005, Mehta was was earlier with Rasna International as general manager marketing.