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Promax/BDA chairman Michael Benson who is also ABC Entertainment’s
executive VP, marketing says, “We are pleased and honored by
the opportunity to host President Bill Clinton as our keynote speaker
this year. Our membership will certainly benefit from President
Clinton's experience and wisdom as a prominent world leader and
respected statesman as well as from his efforts inspiring humanitarianism
around the globe.
“As an organisation dedicated to furthering the roles of our
members as the world’s foremost television marketers, what
better example to provide to them than this global communicator
whose vision and accomplishments, both during his presidency and
beyond, have touched billions.”
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