Indiantelevision.com Team

(29 December 2007 5:00 pm)

MUMBAI: Coca-Cola North America has signed a two-year deal with the video-on-demand network ExerciseTV to promote its packaged drinking waters, juices, teas, energy and sports drinks and other products starting 1 January.

Coke and ExerciseTV will integrate beverage brand messages and product attributes into new shows and existing programmes.

ExerciseTV currently offers more than 200 workouts for men, women and children in categories such as yoga, cardio fitness, pilates, body sculpting and toning, as well as walking and running.