Indiantelevision.com Team

(27 December 2007 6:00 pm)

MUMBAI: Cogito Consulting, the independent consulting division of the DraftFCB-Ulka group of companies, has appointed Minitha Saxena as VP in India.

Saxena will be part of the senior management team at Cogito Consulting which specializes in marketing and brand consulting. The company has over the years helped large Indian and global corporations on a variety of marketing initiatives.

"I am looking forward to an intellectually challenging work environment that encourages and provokes me and gives me diversity in experience across industries and in dealing with difficult and complex problems", commented Saxena on her new assignment.

Saxena has worked at Lowe before joining the Draft fcb-Ulka team in 1999. She is a former president of Advertising Club Madras and had been actively involved in the activities of the Club.

Saxena has over 17 years of experience across diverse product categories covering packaged goods, leisure, retail, automotive and media.

She has worked on several strategic initiatives in the area of new product entry strategy, brand positioning strategy, brand equity and audit studies, and competitive combat strategy.