Indiantelevision.com's Kidology: Kelloggs looks to hook kids with Xbox
Indiantelevision.com's
Kidology
Kelloggs
looks to hook kids with Xbox
Indiantelevision.com
Team
(27 December
2007 3:00 pm)
MUMBAI: Cereal manufacfurer Kellogg's is looking to
up the fun quotient for children through Xbox handheld
mini games.
Kellogg's
Chocos brings Xbox handheld mini games with select
packs. There are three specially developed cool games
- Mutants, Car Racing and Reactors, each available
with select packs of Kellogg's Chocos (650 gms)
Kellogg's India MD Anupam Dutta said, "Kellogg's
Chocos offer kids a healthy, solid, enjoyable start
each day in their favourite chocolaty flavour. Kellogg's
Chocos with XBOX handheld mini games is an exciting
and perfect combination of yummy chocolaty breakfast
accompanied with an unmatched entertainment experience."
Microsoft
country manager Mohit Anand said, "Simple and
fun games like Mutants, Car Racing and Reactors is
a big hit among kids today. Xbox 360 is committed
to provide wholesome and good entertainment for the
entire family and this is one step towards fulfilling
that promise. Microsoft has a long association with
Kellogg's globally and in India as both the companies
are committed to provide the best to their consumers.
Kellogg's Chocos is a very popular brand among kids
and associating with it is a further endeavor on our
part to connect with our consumers better."
One
Xbox handheld mini game is available with every limited
edition pack of Kellogg's Chocos. The pack is priced
at Rs 225 for 650 gms.