Indiantelevision.com's Kidology: Kelloggs looks to hook kids with Xbox
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Kelloggs looks to hook kids with Xbox
 
Indiantelevision.com Team
(27 December 2007 3:00 pm)
 

MUMBAI: Cereal manufacfurer Kellogg's is looking to up the fun quotient for children through Xbox handheld mini games.

Kellogg's Chocos brings Xbox handheld mini games with select packs. There are three specially developed cool games - Mutants, Car Racing and Reactors, each available with select packs of Kellogg's Chocos (650 gms)

Kellogg's India MD Anupam Dutta said, "Kellogg's Chocos offer kids a healthy, solid, enjoyable start each day in their favourite chocolaty flavour. Kellogg's Chocos with XBOX handheld mini games is an exciting and perfect combination of yummy chocolaty breakfast accompanied with an unmatched entertainment experience."

Microsoft country manager Mohit Anand said, "Simple and fun games like Mutants, Car Racing and Reactors is a big hit among kids today. Xbox 360 is committed to provide wholesome and good entertainment for the entire family and this is one step towards fulfilling that promise. Microsoft has a long association with Kellogg's globally and in India as both the companies are committed to provide the best to their consumers. Kellogg's Chocos is a very popular brand among kids and associating with it is a further endeavor on our part to connect with our consumers better."

One Xbox handheld mini game is available with every limited edition pack of Kellogg's Chocos. The pack is priced at Rs 225 for 650 gms.

 
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