Indiantelevision.com Team

(26 December 2007 3:00 pm)

MUMBAI: UTV's Hindi general entertainment channel Bindass has tied up with IIT Mumbai as the title sponsor for its annual cultural festival Mood Indigo popularly known as Mood I.

The fest, titled "Bindass Mood Indigo 2007," will kick start on 26 December and culminate on 29 December.

Fostering a link with the target group, Bindass will figure prominently in the scheme of things during the three-day fest. A special episode of Bindass' stand-up comedy show Hass Ley India, featuring the comic duo Mantra and Anirudh, will be shot at Mood I.

Moreover, Bindass will distribute passes for its forthcoming Shahrukh Khan concert in Mumbai for winners at the Bindass stall.

Prior to Mood I, Bindass sponsored IIT Delhi's college festival "Rendezvous" in September 2007 and "Malhar," St Xaviers College, Mumbai college festival in August 2007.