Indiantelevision.com Team

(24 December 2007 6:00 pm)

MUMBAI: Adidas has signed a multi-year partnership with Indian tennis ace Sania Mirza.

With this new contract, Mirza joins a long list of sports personalities associated with Adidas that include Sachin Tendulkar, David Beckham, Kaká, Lionel Messi, Zinédine Zidane, and Ricky Ponting.

Commenting on the partnership with Adidas, Mirza said, "I have been associated with the brand as a junior, and believe Adidas' experience and expertise will be a driving force in my on-court performance in the future. I am looking forward to wearing the stylish 3-stripes for many years to come."

Mirza was a part of the Adidas Aces Junior Tennis Programme, and won the 2003 Wimbledon Juniors Doubles Title and the 2005 Hyderabad Open Singles Title during that time.

"Sania Mirza is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. Mirza's appeal goes well beyond tennis and the sporting world, and it's only natural for us to use her as a global brand ambassador for Adidas," said Adidas India director of marketing Hartwin Feddersen.