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Invidi
Technologies develops software applications
that track targetted advertising. The two
companies will explore ways to use their
respective core competencies and seek ongoing
input from clients to develop new and enhanced
metrics for measuring advanced advertising.
Invidi
Technologies’ COO, CTO Bruce J. Anderson
says, “This relationship presents an
enormous opportunity for both companies
and the advertising industry across a wide
array of real time and time-shifted media.
“As Nielsen moves into measuring many
new areas of usage, Invidi can provide an
incomparable range of behavioral insights
and targeting intelligence around addressable,
targeted television advertising.”
Nielsen
senior VP media product leadership Scott
Brown says, “Nielsen is anxious to
create metrics for measuring targeted advertising,
and this agreement with Invidi is an important
step forward.
“The
new digital landscape is changing the way
advertising is placed. Working with the
industry, we expect to discover more effective
ways to measure and confirm advertising
success, which is increasingly critical
to the needs of both ad buyers and sellers.”
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