Indiantelevision.com > Media, Advertising & Marketing Watch > Radio City ties up with Dare2Dream for The Odd Couple

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Radio City ties up with Dare2Dream for The Odd Couple
 

Indiantelevision.com Team

(24 December 2007 4:00 pm)

 

MUMBAI: Radio City, Bangalore has tied up with Dare2Dream, an NGO, to host a fund-raising performance of The Odd Couple.

As part of the tie-up, the FM station is running a five-day on-air contest to enhance awareness of the performance, the proceeds of which would go towards the education of unprivileged children.

Radio City hosts an on-air contest on City City Bang Bang where 10 lucky listeners will get a special couple entry to catch the maiden performance in Bangalore city.

Radio City national head, marketing, Rana Barua said, "All our associations are driven by the value we can jointly offer to our discerning listeners."

The Odd Couple is an internationally renowned play about two divorced men, Oscar Madison and Felix Ungar, who decide to share a New York apartment. As the two friends are forced to share an apartment, their differing lifestyles inevitably lead to conflicts.

 
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