Indiantelevision.com Team

(22 December 2007 8:00 pm)

MUMBAI: Gillette's new campaign Champions will make its TV debut on 18 January, featuring sporting super-heroes Tiger Woods, Roger Federer and Thierry Henry, with the tag line 'prepare to be your best today.'

The new execution will see TV adverts along with print and outdoor campaigns with multimedia advertising, marketing support including in-store promotions, direct marketing, sponsorship, online activity and PR.

Gillette has a strong heritage in sports marketing and consumers associate sports personalities with the brand. Champions is the biggest sports marketing campaign that Gillette has ever launched.

Procter & Gamble, assistant brand manager Gareth Barker said, "We would expect the launch of Champions and the value pack activity to bring incremental business to the trade."