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This
is a pioneering step in which, without having
to bother about queuing at the stores, customers
can avail of that special one-day exclusive
offer where prices are marked even lower.
On
26 December, Indiaplaza.in will be starting
the sale at 10 am, and it will continue
till 6 o'clock in the evening. During this
time, customers logging in the site can
avail fantastic offers on books, iPods,
mobiles, digital cameras, etc.
While
online sites have caught on the fancy of
the buying junta, there are no Indian retail
sites that have ever conducted a time-bound
sale on their website, except auctioning
houses. This not only marks a change in
consumers' buying patterns, it also reflects
how online marketing strategy is changing.
During
the day, a whooping discount of 80 per cent
will be offered on selected range of books,
up to 30 per cent discount on iPods and
mobiles, and a 45 per cent discount on digital
cameras.
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