Indiantelevision.com Team

(19 December 2007 10:00 pm)

MUMBAI: With ingenious marketing strategies, Zee Network's newest offering Zee Next is all set to offer viewers a motley assortment of programmes both on weekends and weekdays. With a view to targeting a wide section of viewers, the channel has organised three innovative on-ground activities, which include balloon activity, dabbawala activity and auto-copter activity.

Balloon activity: The balloon is placed at Mahim Causeway. This is the first time that this balloon TV has been used in the country at such a high traffic outdoor location and the second time in the world after New York.

Dabbawala activity: For one week, more than 1000 dabbawalas across the city will be sporting Zee Next-branded shirts along with silver ties. For the first time, the dabbawalas changed their attire.

Zee Next is to offer a mixed bag o programming to the viewers. This will also provide a huge platform to their advertisers to sample their target audience with Zee Next's wide-range offerings from daily soaps to musical bands to Hindi dubbed English movies and programmes, says an official release.