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Zee Next initiates novel marketing strategies
 

Indiantelevision.com Team

(19 December 2007 10:00 pm)

 

MUMBAI: With ingenious marketing strategies, Zee Network's newest offering Zee Next is all set to offer viewers a motley assortment of programmes both on weekends and weekdays. With a view to targeting a wide section of viewers, the channel has organised three innovative on-ground activities, which include balloon activity, dabbawala activity and auto-copter activity.

Balloon activity: The balloon is placed at Mahim Causeway. This is the first time that this balloon TV has been used in the country at such a high traffic outdoor location and the second time in the world after New York.

Dabbawala activity: For one week, more than 1000 dabbawalas across the city will be sporting Zee Next-branded shirts along with silver ties. For the first time, the dabbawalas changed their attire.

Auto-copter activity: In sync with the tagline, Dil Wahi Dhadkan Nayi, the auto-rickshaw is modified into a helicopter with an LCD screen showing promos of Zee Next programmes. This will be placed at different locations in Mumbai. One of them is placed in Jamboori maidan in Worli.

Zee Next is to offer a mixed bag o programming to the viewers. This will also provide a huge platform to their advertisers to sample their target audience with Zee Next's wide-range offerings from daily soaps to musical bands to Hindi dubbed English movies and programmes, says an official release.

 

 
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