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TNS
says that this acquisition strengthens its specialist capabilities
in new product development by giving the group complete coverage
of the entire cycle of services clients require. In particular,
Landis’s domain ownership discipline provides TNS with
an immediate and strong new capability in "idea generation,"
a critical first component of the new product development
cycle.
Landis
also complements TNS’s InnoSuite solution, which focuses
on later stages in new product development, from concept and
product development to sales forecasting and launch tracking.
TNS is making this acquisition in the face of increasing investment
by global brands in new product development and intends to
offer the domain ownership discipline across the TNS global
network. By combining the expertise of Landis with InnoSuite,
the group aims to give clients the market-leading offer in
this field.
TNS
CEO David Lowden says, “New product development is a
key business area for TNS, and we are one of the world’s
biggest players in this area. Landis is a top product innovation
firm, and this acquisition gives us full coverage in our new
product development operations in our North America custom
business and elsewhere in the world.
"It
will allow us to deliver additional insights to clients, especially
in our consumer and healthcare sectors where TNS serves many
of the world’s leading names. We are confident that our
clients will welcome the more comprehensive guidance we can
now provide in generating new product ideas and applying innovation
to products and brands."
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