Indiantelevision.com Team

(18 December 2007 2:30 pm)

MUMBAI: Metacafe appoints Publicitas Digital, a global online solution provider, for the management of its digital advertising sales in India. As part of this agreement, Publicitas Digital will oversee the promotion, sales and management of Metacafe's digital advertising space on the Metacafe website.

Publicitas Digital CEO and online media director (APAC), Neville Taraporewalla said, "I am thrilled to be associated with Metacafe. Metacafe.com's VideoRankTM technology helps expose the most entertaining content, and its Producer Rewards programme rewards video creators for their best work."

Metacafe head of international sales, Gil Shoham said, "Metacafe's audience in India is growing rapidly, with more than 1.6 million visitors each month. We, at Metacafe, are committed to delivering an exceptional entertainment experience. Together with Pubilcitas Digital, Metacafe is aiming to deliver an effective online marketing vehicle to local brands, as well as explore new business development opportunities, in the Indian market."

Metacafe was ranked as the second most viewed online video sharing community after Youtube.com, where users can upload and share their videos. The site's user base falls within the 18 - 35 years age group.

Digital Pvt. Ltd, a part of the Publicitas Promotion Network (PPN), is a company owned by the Switzerland-based PubliGroupe Ltd. PPN was launched in April 2007.

Publicitas Digital provides outsourcing solutions to online publishers for the promotion, sales and management of their digital advertising space at international and domestic levels.