Indiantelevision.com Team

(17 December 2007 8:00 pm)

MUMBAI: Big 92.7 FM has launched a campaign Raahat- Ek Abhiyaan across all the stations of North India.

As part of the campaign, the stations have identified key locations across the cities, where people can send in their clothing and blankets. The same will be collected, sorted and then distributed among the needy, by the jocks of the station.

Several of the stations are exploring to put together a charity show, the proceeds of which will go to the Raahat - Ek Abhiyan.

Big FM vice president - sales and head - north operations Praveen Malhotra said, "Raahat - Ek Abhiyan was conceptualized to be able to use the radio platform effectively and to live our brand-line - Suno Sunao, Life Banao! The support that we have received from listeners has been phenomenal and has been so encouraging that we are taking it across the Northern cities."