Indiantelevision.com > Media, Advertising & Marketing Watch >Percept's Allied Media bags Rs 200 million Su-Kam media duties

 
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Percept's Allied Media bags Rs 200 million Su-Kam media duties
 

Indiantelevision.com Team

(13 December 2007 9:30 pm)

 

MUMBAI: Percept Group's media arm Allied Media has bagged media duties for Su-Kam worth Rs 200 million. With this deal, Allied Media will handle strategic planning, media buying and implementation for Su-kam.

Su-Kam sales and marketing director C M Singh said, "We plan to go aggressive in the market and also in our communication strategy. In Allied Media, we have the right partner." He also added, "In an era of growing energy needs and rising concerns about the environment, the focus of the entire world is on renewable energy and Su-Kam will develop world class, state-of-the-art electronics to support this phenomenon."

Allied Media Integrated Communications COO Shripad Kulkarni informed that the company had developed expertise in handling the entire spectrum of marcom -- conventional media, unconventional media and new media -- and that they will work closely with Su-Kam marketing team to make their ambitious growth plans a reality.

 

 
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