Indiantelevision.com > Media, Advertising & Marketing Watch > Britannia protects Good Day, wins injunction against Unibic

Indiantelevision.com's Media, Advertising, Marketing Watch

Britannia protects Good Day, wins injunction against Unibic

Indiantelevision.com Team

(13 December 2007 7:00 pm)

BANGALORE: An order of injunction in favour of Britannia, restraining Unibic from issuing any further advertisements that in any manner disparage the Good Day brand, was confirmed on 12 December 2007 by the City Civil Court in Bangalore. Unibic Biscuits India Private Ltd had issued advertisements disparaging and discrediting the brand -- Good Day of Britannia.

Good Day is a registered trademark of Britannia, since 1986. Over the years, Good Day has grown to become a leader in the cookies segment and enjoys tremendous brand loyalty and is available in five variants. Good Day has recently added - Good Day Jumbo to its portfolio, a unique concept of 'extra big' cookie.

Increasingly, companies are now aware of their intellectual property rights and are taking several active measures to protect the same.

Go to Top

Click for MAM Stories Archives