Indiantelevision.com > Media, Advertising & Marketing Watch > Radio City ties up with I am Legend

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Radio City ties up with 'I am Legend'
 

Indiantelevision.com Team

(13 December 2007 8:00 pm)

 

MUMBAI: Radio City 91.1 FM has tied up with Warner Bros Pictures for the Will Smith starrer I am Legend.

As part of the tie-up, Radio City is running a contest in the show City City Bang Bang. Winners in Mumbai, Delhi, Bangalore and Chennai will win a 25-couple access to a weekend screening of the sci-fi.

Radio City national head, marketing, Rana Barua said, "All our associations are driven by the value we can jointly offer to our discerning listeners."

Directed by Francis Lawrence, I am Legend is the fourth film adaptation of Richard Matheson's 1954 novel of the same name. In this post-apocalyptic science fiction horror film, Smith plays Robert Neville, possibly earth's only survivour of a man-made virus. He works to create a cure but is stalked by nocturnal mutant survivours of the plague.

 

 
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