MUMBAI: JP Morgan Asset Management is launching a three-month long business quiz contest Business Trivia Challenge to be run simultaneously on CNBC-TV18 and moneycontrol.com.

Business Trivia Challenge will have five shows each day with a business trivia question posed to viewers. Winners will receive CNBC-TV18 signature golf accessories, a weekly bumper cash prize of Rs.100,000 and gift vouchers from Homeshop18 and yatra.com.

TV18 business media director Ajay Chacko said, "There is also need to create interactive and entertaining properties so as to improve viewer involvement levels and deliver a value-added experience to the viewers."