Indiantelevision.com Team

(12 December 2007 1:00 pm)

MUMBAI: Red FM has launched Flat Kar De, a contest whereby listeners can win cash prizes starting from Rs 935 to Rs 93,500, or a flat.

The contest is unveiled with a week-long teaser promos, followed by outdoors and innovative on-ground activities.

To target car listeners of Delhi, activations and contest promos would be done at 20 key crossings. On-ground mall activations to reach out to a wider base of listeners would be done at 10 prime malls in Delhi NCR and 20 prime markets across the city.

Delhi station head Akash Verma said, “We have started this contest as a tool to build a strong bond with listeners and ensure this Christmas season they get their entertainment coupled with prizes.”