MUMBAI:
Bindass, a UTV venture, is inviting 30 seconds' public service
TV Campaigns (TVC's) on any social cause from their viewers.
This is in a vow to convey a message to the youth of India.
The five best films chosen by an expert jury will be aired
on the channel.
"Young
Indians are interested in having fun, but they also have a
sense of responsibility," said Bindass' senior VP, marketing,
Sita Laxmi Narayan Swami.
Bindass,
which is a Hindi general entertainment channel launched in the
last quarter of this year, targets a youth-centric audience.
