Indiantelevision.com Team

(11 December 2007 7:00 pm)

MUMBAI: Genesis Burson-Marsteller has entered into a strategic alliance with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates (QGA) to offer global public affairs capability to Indian companies.

The global public affairs offering will draw upon an international network of public affairs professionals to offer integrated multi-market public affairs campaigns across Washington, Brussels, Hong Kong, China and India.

Genesis Burson-Marsteller principal and founder Prema Sagar said, "Our team has experience of working with the government. As Indian companies compete in international markets, our principal partnership with BKSH and alliance with QGA will further strengthen our ability to provide valuable counsel and reach."

Genesis Burson-Marsteller chief executive Ashwani Singla said, "We help companies find business solutions for a range of issues including foreign direct investment, policy and regulatory affairs through our campaign framework methodology. Using Constellation, our proprietary tool, we also help companies engage with a complex set of stakeholders. "

The Genesis Burson-Marsteller public affairs practice is focused on key vertical segments such as retail, healthcare, energy, aviation, financial services, infrastructure and ICT.