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Commenting
on the launch, brand head Sandeep Krishan said, "Springfield
is best-suited for the young, cosmopolitan male in search
of a fashionable brand that offers a good quality-price relationship.
The collection oozes a 'cool' attitude with an overall rugged
look and feel. All in all, this is a great offering for the
urban Indian male who is conscious of being in sync with global
fashion trends and not afraid of experimenting."
A
few months ago LMG Brands signed a licensing deal with Springfield,
a leading young menswear brand, owned by the Madrid-based
textile giant Cortefiel Group. LMG Brands already operates
other mid-priced fashion brands – two of which - Bossini
and Kappa were launched in India earlier this year. Cortefiel,
Pedro del Hierro Women's Secret, Milano and Douglas are some
of the other brands owned by the Cortefiel Group."
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