Indiantelevision.com Team

(31 December 2007 4:00 pm)

MUMBAI: With 2008 right in front of us, over half of India’s online population has already decided on their New Year’s resolution.

58 per cent of Indians surveyed have taken a resolution to lose weight and improve their fitness levels and health in the year 2008, according to a survey conducted by Nielsen India via its Your Voice online research panel.

Saving money (55 per cent) and Better Time Management (51 per cent) are among other popular New Year resolutions for Indians for the coming year. Remaining fit and healthy is a more popular resolution among 73 per cent of people aged between 35 and 44. In addition, saving more money is popular among people in the 25-34 years age group (62 per cent).

Interestingly, for the 45 plus age group saving more money is not very important with only 26 per cent voting for it. Pursuing higher education for career enhancement and better time management (14 per cent and 13 per cent votes respectively) finds more favour as a key resolution with the 15-24 years age group.

This year ‘Remaining fit and healthy’ has all of a sudden taken the lead in people’s resolutions list compared to last year. Last year better time management, saving money, getting organised, and reading more books ranked on top.

Losing weight and improving fitness and health was not ranking high in people’s New Year’s resolution in the past year and recorded a major improvement in its importance (58%) this time round.

Nielsen adds that people are more health conscious today. They want to remain fit not only to look good physically, but also to protect themselves from diseases. Eating healthy and regular exercise is the way to achieve optimum health and fitness.