Indiantelevision.com Team

(21 August 2007 1:30 pm)

MUMBAI: TBWA\India has been appointed as the communication partner for Max - the Hindi movie channel from the Sony stable.

The other agencies in the fray were Saatchi & Saatchi, Bates Enterprise and Publicis Ambience. The incumbent agency is Euro RSCG, states an official release issued by the agency.

Max business head Sneha Rajani said, "Given the dynamics of our industry and an ever changing business scenario, we at Max were looking at a new partnership that would clearly distinguish and strengthen our brand even further. And we believe that TBWA - with its creative philosophy and innovative approach, will help us achieve not just this and but also take our brand promise of 'Deewana Bana De' to the next level, such that it becomes an integral part of the consumers' daily lives and commands their loyalty."

TBWA\ Western India SVP Madan Mohan said, "The brief and mandate for the channel is a very exciting and really challenging one, we look forward to working together and strongly believe the brand will truly benefit from the TBWA\ Disruption Philosophy."