Indiantelevision.com Team

(20 August 2007 7:30 pm)

MUMBAI:The India chapter of International Advertising Association (IC IAA) has mobilized a 22 member CEO delegation to undertake a study tour of developments in new age media in the United States of America.

This is the first time that the IC IAA has organised such an initiative. The trip will cover visits to Microsoft at Seattle, Yahoo! at Sunnyvale, Google at Mountain View and Disney at Los Angeles, the Indian delegation will have a first-hand overview of the latest developments in the digital space and in media convergence. The agenda will also include an exchange of views and ideas with senior executives at these companies.

The delegation comprises senior professionals representing marketing, advertising and media sector including Sam Balsara, Ishan Raina, Sandeep Goel, Bhaskar Das, Sunder Swamy, Gautam Rakshit among others.

Zee Group CEO and IC IAA president Pradeep Guha said, "This is a recognition of the rapid changes taking place in new age media and their definite implications on the Indian business scenario. I am heartened by the overwhelming participation we got from senior members of our fraternity and the response we received from leading global companies in the USA."

International Advertising Association (IAA) is a strategic partnership which champions the common interests of all the disciplines across the spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners.

Since its origins way back in 1938, the IAA has been a recognized force in the marketing communications industry. Its focus is to advocate freedom of commercial speech and defend a responsible communications industry against unwarranted advertising bans and restrictions. Use the global network as a platform for sharing knowledge on industry issues, best practices and insights in a rapidly changing business environment and provide and develop education and professional initiatives that serve the industry, and contribute to bringing in and training talent.