Indiantelevision.com Team

(18 August 2007 07:40 pm)

MUMBAI: Radio Mirchi 98.3FM, has tied up with Nadiadwala Grandsons Entertainment to promote their forthcoming release Heyy Babyy.

In an exclusive arrangement, Radio Mirchi is running an innovative contest, 'Heyy Babyy, catch me if you can' which will give its listeners a chance to meet the lead actor of the film Akshay Kumar.

Radio Mirchi listeners can participate in the contest by sending their choice of one-liners on "How innovatively can you propose to 'Akshay Kumar'?"

Listeners can participate through SMS by typing 'Radio' as the key word, while those in cities other than Mumbai, Pune, Delhi and Ahmedabad need to use 'Vote' as key word and send it to '8888'.

Selected 16 winners across cities will be flown down to Mumbai for the final round on 22 August. Each of them will get 98.3 seconds to impresss Akshay Kumar to emerge as the final winner.

The lucky winner will get an opportunity to meet Akshay Kumar over a cup of coffee in a private lounge.

Sharing his thoughts on this initiative, Radio Mirchi regional marketing head-west Rahul Balyan said, "The idea behind the contest is to take Bollywood closer to the listeners across India and in a way that only Mirchi can. Akshay is the heart-throb of millions of Girls and we thought of this fun contest as a way to give them a slice of Bollywood."

Lucky winners will also be given premiere passes to the movie, free audio CDs and many more prizes.