Indiantelevision.com Team

(18 August 2007 1:00 pm)

MUMBAI: Xinhua Finance Media, a Chinese diversified financial and entertainment media company, has announced that its advertising Group has been appointed as the exclusive strategic partner of a unit under China's General Administration of Sport to jointly operate and manage the 'The China All Stars Support and Promotion Group' for the 2008 Beijing Olympic Games.

This organisation has been created to assist the Beijing Organizing Committee for the Games (Bocog) to popularise the Olympics and promote Chinese culture to the world.

Before and during the 2008 Beijing Olympics, the Promotion Group will organise and manage public activities, cultural performances and charitable competitions with Olympic official partners, sponsors and suppliers.

Film and television stars from China, Hong Kong and Taiwan along with athletes and coaches organised into over ten All-Star teams will take part in various events, including the China All Stars Soccer Team, China All Stars Basketball Team, and Hong Kong All Stars Soccer Team.

In addition, XFMedia is granted a right to jointly organise "Olympic Live Sites" in various cities in China. The Olympic Live Sites will be large-scale plazas with a LED screen where people can watch broadcasts of sports events and entertainment activities, plus an outdoor stage for performances by the All-Star teams. XFMedia will provide exclusive support and marketing of the Olympic Live Sites in selected cities, providing sponsorship opportunities.

Xinhua Finance Media CEO Fredy Bush said, "I am delighted that we have been chosen to promote the 2008 Beijing Olympics Games, as it reflects our nationwide marketing and promotion capabilities.

"The partnership also validates our vision in playing a prominent role in the Olympic related market. While we are enhancing our business and brand visibility through this internationally high profile event, we are also committed to facilitating the promotion of the Chinese culture to the world."