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Star
will handle the ad sales of Live India, nationally and globally,
with immediate effect. Live India plans to venture into international
markets including the US, UK and Dubai.
The
announcement comes close on the heels of the re-positioning of Live
India from a 'views' to a news channel with live content. The channel
was previously known as Janmat.
Broadcast
Initiatives Limited vice chairman and managing director Markand
Adhikari said that the company is soon looking to foray into International
markets including US, UK and Dubai. Apart from India, Star's ad
sales teams across the globe will be fully functional in this regard.
With
a distribution platform already in place, the Star network is looking
to adopt an integrated broadcast services approach through its first
ad sales deal outside the network.
Star India Pvt. Ltd president - advertising sales and distribution
Paritosh Joshi said, "This is the first time Star India has
offered its advertising sales capabilities to a channel outside
the Star Network. This is a major milestone for this division. It
is our intent to quickly evolve into the region's top integrated
broadcast services organization and this deal underscores the seriousness
of this intent."
Adhikari
added, "This is a critical partnership for us and we consider
it a significant asset to securing a strong advertising revenue
base for our Live India."
For
the Marathi channel Mi Marathi, Adhikari has assigned NDTV Media
to handle the ad sales functions.
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