Indiantelevision.com Team

(16 August 2007 7:30 pm)

MUMBAI: Bacardi Martini India Ltd has appointed Madison Media as their media partner in a four agency pitch including the incumbent agency.

The account will be handled from Delhi by Madison Media Plus headed by Basabdatta Chowdhuri who reports to Madison Media group CEO Punitha Arumugam.

Bacardi Martini India has aggressive plans in India to increase its presence and market share, states an official release.

Bacardi-Martini India Limited GM-marketing Bipin Narang said, "We went through a rigorous selection process and chose Madison Media based on their innovative approach, past track record and huge infrastructure. We wanted to partner someone who could genuinely collaborate with us in meeting our business objectives and at the same time conform to Bacardi-Martini's strict 8-principle code of marketing. Our focus will be to promote responsible drinking, while also fuelling our growth in India with our premium international portfolio."

Madison Communications Pvt. Ltd. chairman and managing director Sam Balsara said, "We look forward to using our professional skills in furthering the company's objective, yet conforming to the company's own strict principles of marketing and the laws of the land, keeping social sensibilities in mind."

Bacardi Martini India Limited is a part of Bacardi Limited, which claims to be the largest privately held spirits company in the world. Bacardi Limited's brand portfolio consists of more than 250 brands and labels, including: Barcadi rum, Grey Goose vodka, Dewar's Scotch whisky, Bombay Sapphire gin, Cazadores blue agave tequila, Martini and Rossi vermouth and other brands.