Indiantelevision.com Team

(16 August 2007 9:10 pm)

MUMBAI: Radio City 91.1FM Delhi has launched a contest 'Jeeto Cash tan-a-tan' where 10 listeners will win cash prizes daily between 4 pm and 8 pm.

The contest is open till 2 September. The participants will have to memorise and write down a phrase that the FM station runs throughout the day. Besides the cash prize, the winners will also get a chance to be on-air with Radio City's breakfast show RJs, Simran and Varun.

Radio City national head marketing Rana Barua said, "What better way to thank the listeners than through a fun, cash bonanza. 'Jeeto cash tan-a tan' is not only a fun and exciting contest for our listeners, but also an innovative method to ensure brand recall. This contest is our way of enabling a fun interaction between two of our most valued groups - our listeners and our RJs."