Indiantelevision.com Team

(16 August 2007 4:10 pm)

MUMBAI: Radio Mirchi in association with Ashtavinayak Cinevision has launched a contest for the promotional campaign of its untitled film directed by Imitiaz Ali.

As a part of the contest, the participants have to choose a suitable title from the given options for the upcoming film starring Shahid Kapur and Kareena Kapoor. The contest is open across 17 stations which include Delhi, Mumbai, Kolkata Jalandhar, Jaipur, Indore, Patna, Bhopal and Kanpur.

Besides movie pass and free audio CD, the winners of the contest will get an opportunity to meet Shahid and Kareena. The winners' name too will feature in the credits of the movie.

Radio Mirchi regional marketing head Rahul Balyan said, "We are happy to partner with Ashtavinayak on this unique contest, which is being simultaneously supported across print, TV, internet and radio. Especially for Radio, we had to overcome tremendous challenge in designing this promotion, given that we are an audio medium. We had to convey the texture of the movie to listeners for them to be able to vote, purely through dialogues."