Indiantelevision.com Team

(16 August 2007 6:00 pm)

MUMBAI: Sports footwear brand Adidas has launched the ‘Test Run 28’ programme. Under this, a consumer who buys a pair of running shoes from Adidas will have 28 days to try them, test them, and put them through the most rigorous running regime they can.

If at the end of the 28 day test, they are not happy with the performance of the shoes, Adidas will replace them with another product of that same value.

The promotion is valid on Adidas’ Supernova, adiStar and adiZero running range, which have won awards across the world. These shoes are packed with the latest in footwear technology, like ForMotion, Adiwear, Torsion System and Adiprene+ that provide better fit, enhanced cushioning and comfort coupled with superior performance.

Adidas India MD Andreas Gellner says, "From Jesse Owens to Haile Gebreselassie to casual runners across the world, adidas has been at the forefront of innovation in the sport of running. We are translating this legacy and confidence into the Adidas Test Run 28 Programme.

"We are confident of the quality standards we adhere to in our products and Test Run 28 is an innovative way to reach out to customers allowing them to experience our world-class running shoes, which are high on both comfort and functionality”.

This offer is valid till 30 September 2007 at select Adidas outlets across the country. Shoes in the Supernova, adiStar and adiZero range start from Rs 5,099 onwards.