Indiantelevision.com Team

(31 August 2007 3:38 pm)

MUMBAI: Sony Pictures Releasing Of India Ltd has appointed P9 Integrated as their exclusive marketing partner to promote their first Bollywood project Saawariya, slated for release in November.

Directed by Sanjay Leela Bhansali, the film is produced by Sony Pictures and features actors Ranbir Kapoor and Sonam Kapoor.

P9 Integrated will conceptualise, plan and execute various branding and advertising activities for the film namely marketing tie-ups, co-branded associations, multiplex activations and merchandising initiatives.

Harsha Gangurde (L) and Navin Shah announcing their plans for Saawariya.

Sony Pictures Releasing of India marketing head Harsha Gangurde said, "We are eagerly looking forward for Sawaariya, its an highly anticipated film and definitely will have advertisers and brands eagerly looking forward to partner themselves with it. We have immense plans to promote the film in India and are glad to have an association with P9. We would like to leverage on their expertise in providing parallel revenue models to producers and simultaneously provide prominent podiums for corporates."

P9 Integrated CEO Navin Shah said, "A detailed presentation on the proposed marketing activity helps the companies in knowing the essence of the particular film and understanding the plethora of opportunities they can leverage from associating with it, it gives them a platform to understand the various avenues that this medium can give for their brands and products vis-a-viz of them using traditional mediums. We are happy to be an exclusive marketing partner for Sawaariya and will ensure a maximum return on investment for companies looking forward to associate with this film."