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World
sport group chairman Seamus O Brien said, "In continuation
of WSG's unflinching commitment towards sport in Asia, we
are delighted to be associated with the BCCI and cricket,
a sure shot method of connecting with the consumers in India
for leading brands across various categories."
World
Sport Group south Asia CEO Venu Nair said, "As long as
there is viewership for the game there can be no better medium
to reach the masses. The fundamental difference in our position
versus winning ICC rights is having India play in all the
matches and therefore a higher value to Indian sponsors."
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