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Novo
Nordisk India marketing director Vinay Ransiwal says, "Defeating
diabetes is our passion and our business. With approximately
41 million people with diabetes, India has the dubious distinction
of being the diabetes capital of the world and is one of the
focus markets for Novo Nordisk worldwide."
‘Changing
diabetes’, a Novo Nordisk initiative, will involve improving
awareness levels in context to Insulin usage and will take
a concerted effort from various stakeholders of whom the communication
partner will play a big role. The right communication partner
should thus have a right mix of consumer understanding and
effective communication delivery.
"With
this in mind we asked five prime agencies to pitch for the
account. Mccann Healthcare, right from the first presentation
impressed with the clear and quick understanding of the issues,
the use of systematic approach to arrive at insights and finally
demonstrating the ability to link them into an easily implementable
action plan," says Ransiwal.
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