Indiantelevision.com Team

(28 August 2007 2:12 pm)

MUMBAI: The Nielsen Company has appointed four directors to further their client service initiatives with effect from August.

Gita Ram in Mumbai, Malini Mathur and Anantha Rao in Delhi have been appointed as client solutions directors.

Prior to joining Nielsen, Ram was working with Zenith Optimedia as executive vice president. In her new role, she will be responsible for the qualitative research business in South India. Her experience in the field is expected to provide insights and guidance to the qualitative research team in the south, states an official release.

Meanwhile, Mathur who comes from Perfetti where she was a market research consultant, will head the qualitative research team in Delhi and will be responsible for expanding the business using her equity and experience with customer insights. Prior to Perfetti, she was working with TNS Dubai as a consultant.

Rao moves from IMRB as associate vice president, media and panel group. He will be responsible for client retention by synergizing and raising the quality of outputs to a new high.