Indiantelevision.com Team

(25 August 2007 4:56 pm)

MUMBAI: Cadbury India has launched a special Raksha Bandan 'Cadbury Celebrations' gift range and tied up with Radio City in a bid to build interaction with customers.

It has planned an on-ground activity in malls across six cities which invites brother-sister duos to write a special message for each other on a 'Cadbury Wall of Fame' and win gift hampers from Cadbury.

The six malls taking part in the activity are Nirmal Lifestyle (Mumbai), Inorbit Mall (Malad), Gaurav Tower (Jaipur), Fun Republic (Lucknow, Ahmedabad) and Vadodara Central.

Earlier Radio City broadcast the 'Cadbury Celebrations Good Bhaiya Contest' from 20-24 August, which gave gifting ideas to brothers for their sisters for the occasion.

Listeners had to send an SMS to 4646 informing what gift they planned to gift their sisters. Everyday a caller with the most unique and innovative gifting option won a gift hamper from Cadbury.

The Cadbury Celebrations are an assortment of chocolates including 5 Star, Perk, Gems, Dairy Milk and Nutties and a special pack of Rich Dry Fruit Collection.

The stylishly packaged boxed chocolates are available nationwide through retail outlets at prices ranging from Rs 60 to Rs 200. They can also be ordered online through websites that offer gifting options.