TBWA\India
wins creative duties for Suvidhaa worth Rs 100 million
Indiantelevision.com
Team
(23 August 2007 1:07 pm)
MUMBAI:
In a multi-agency pitch, TBWA\India has won the creative duties
for Suvidhaa, the upcoming service retail venture backed by
Shapoorji and Pallonji Group.
The
account size is pegged at about Rs 100 million, according
to an official announcement made by the agency.
Suvidhaa
GM marketing and strategic planning Alok Jha said, "We
were looking for an agency that had a clear understanding
of the sector and its nuances to help launch this new brand
– Suvidhaa. Given the dynamics of the retail segment
in India, we strongly believe that TBWA - with its 'disruption'
process will help us with a great launch. We look forward
to setting new benchmarks in the industry and continue leading
with our services as always."
TBWA\
Western India senior VP Madan Mohan said, "We are very
excited and look forward to launching this new brand. The retail
industry in India is going through a revolution in the country
and service retail is going to be interesting and challenging
to say the least. We are confident the segment and the brand
will truly benefit from the TBWA\ disruption philosophy."
Suvidhaa
is an retail venture focusing on services like travel, utility,
telecom, entertainment, finance, educational, telemedicine,
life style, payment collection amongst others.
