Johnnie Walker
launches special edition Black Label to mark 3rd year of partnership
with Vodafone McLaren Mercedes
Indiantelevision.com Team
(25 April 2007 8:00 pm)
MUMBAI: Scotch whisky brand Johnnie Walker has unveiled a
collector's edition of Black Label to celebrate the third
year of its sponsorship of Formula One team Vodafone McLaren
Mercedes.
Available in select Duty Free
outlets across Asia from 1 July, the new collector's edition
of Black Label comes in a silver and black carrying case. The
outer casing's lines and colouring mirror the shape of the nose
of this season's Vodafone McLaren MP4-22 race car and the carrying
handle, that of the rear spoiler.
Ingrid Tatham, Asia Pacific regional marketing manager for
Diageo's Global Duty Free business, said: "Together,
Johnnie Walker and Vodafone McLaren Mercedes make a winning
team and we are delighted to be celebrating a third season
with them."
