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MUMBAI: UTV is doing a three continent splash around its
upcoming release Metro. The film, directed by Anurag Basu,
has garnered brand associations worth Rs 22.5 million and
releases worldwide on 11 May with a premiere that includes
metros like Dubai, London, Melbourne and Mumbai.
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Says
Siddharth Roy Kapur, EVP – Marketing, Distribution &
Syndication, UTV: “We plan to take the film Metro across
the globe as it’s the story of people living in a metro,
they could be anywhere in the world. Thus keeping this universal
theme in mind we premihre the film across prominent metros of
the world like Dubai, London, Melbourne, Mumbai backed by a
whole host of marketing activities.”