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Airtel launches PCO service in MSRTC buses

Indiantelevision.com Team

(23 April 2007 6:30 pm)

MUMBAI: Leading mobile service provider Airtel has unveiled another offering for Maharashtra. The company has announced the launch of Airtel PCO services in Maharashtra State Road Transport Corporation buses, thus becoming the first service provider to offer this unique service across Maharashtra. Airtel has tied-up with MSRTC to offer the Airtel prepaid PCO service in over 4500 MSRTC long distance and medium long distances buses. This facility will enable MSRTC bus commuters to make calls to any destination in India for Rs.1, while traveling across the length and breadth of the state.

MSRTC bus commuters in Maharashtra can make Local and STD calls while on the move at just Rs. 1. The local calls will be charged at Rs. 1 for 60 seconds and STD calls at Rs. 1 per 20 seconds.

Speaking about the tie up Bharti Airtel Limited COO Mobile Services Mandeep Bhatia said, " Airtel MSRTC tie-up is a testimony of Airtel's network leadership that spans across cities, small towns, villages and key tourists & pilgrimage destinations along with key national and state highways. The Airtel MSRTC PCO service alliance is a logical step to ride over Airtel's superior network width in the state and testifies our commitment to offer customer centric services to the people in Maharashtra."

The PCO service reiterates Airtel's commitment to drive affordable telephony in Maharashtra. With this alliance about 17, 00,000 MSRTC bus commuters can avail the Airtel PCO service in a day.

Currently over 1000 PCO's have been installed in the MSRTC buses. The entire installations would be completed by last week of May. The PCO installations would be undertaken across 248 MSRTC bus depots spread over, six regions that would cover 30 major cities including Pune, Mumbai, Nasik, Amravati, Aurangabad and Nagpur and close to 218 towns in Maharashtra.

The Airtel PCO is a GSM based phone and will work on prepaid platform. MSRTC will be responsible for the entire cash management for the PCO operation in their buses, while Airtel will be responsible for the maintenance cost of the PCOs.

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