Indiantelevision.com Team

(23 April 2007 5:00 pm)

MUMBAI: Henkel KGaA has bagged two awards at the The PR Report Awards held in Berlin for its projects, "Year of Innovation 2006" that got top honours in the Internal Communications and Change Management category and its corporate brand campaign "A "Brand like a Friend"placed second in the "Long-term PR Strategy" category.

This campaign represents the first time Henkel has globally focused on a single topic for a three-year period. The target group of the innovation drive are company employees, whether involved in management, administration or production. In this regard, Henkel selected a comprehensive approach designed to promote a sustained change in attitudes and awareness among all employees.

Henkel's corporate communications team has made use of all the communication channels at its disposal to support this worldwide offensive. "Inno", a symbolic figure standing for one of Henkel's corporate values, "We strive for innovation", serves as the emotional underpinning of the campaign.

"Successfully managing a project on a communicative level involving more than 50,000 people around the world is a major challenge. For this reason, we are extremely pleased to receive this award, and consider it as a clear-cut recognition that we have successfully mastered this challenge", says, Henkel KGaA Corporate VP and head of corporate communications Ernst Primosch.

"The innovation drive is the starting point for a sustainable and even more determined emphasis on innovation at the company. The extensive employee participation demonstrates that this issue is deeply-seated in the minds of all employees".