Indiantelevision.com Team

(23 April 2007 6:00 pm)

MUMBAI: National Geographic Channel *NGC) intelligent viewer has tied up with Titan Industries for the launch of the company's all new Titan Aviator watches inspired by World War II fighter aircrafts.

The channel is using its show Top Gun that looks at planes to provide the platform for the launch of Titan's new Aviator Series.

NGC has created a commercial for Titan's Aviator Series using the exclusive footage on fighter planes from its Top Gun series. NGC says that this association demonstrates itsability to provide integrated marketing solutions to its advertisers and going beyond the conventional commercial time.

NGC India VP marketing Rajesh Sheshadri says, " At Nat Geo we take pride in seeing each brand as an unique entity and offering innovative solutions that best suit the advertiser's needs. Our latest association with Titan for the Aviator Series is another example of our ability to go beyond the brief and delivering out of the box solution for our partners.

"We are delighted to have Titan on board for our series Top Gun. Titan's new range of Aviator watches and Top Gun are a perfect fit as they both appeal to viewers who have an avid interest in fighter jets."

Titan marketing head Suparna Mitra says, "The Aviator Series is one of the finest range of watches from the Titan portfolio. As the series has been inspired by the World War II fighter aircrafts National Geographic Channel's viewer profile and Top Gun series provide an excellent platform for us to reach out to our target consumer."