Indiantelevision.com Team

(19 April 2007 5:00 pm)

MUMBAI: On the occasion of Akshaya Trithya, Man mein hai vishwaas, a religious reality based programme on Sony Entertainment Television, will conduct a brand visibility initiative to promote their forthcoming episode on the day of Akshaya Trithya.

Man mein hai vishwaas will conduct a brand visibility intiative near Vaishno Devi Temple in Malad, Mumbai on Akshatritiya. Stalls with man mein hai visshwas branding on it.

Volunteers will give out branded CDs of religious songs, jewellery boxes to women and prasad to the devotees. This activity is scheduled on a Akshatritiya to reach out to the target group and reinforce branding and establish top of mind recall for the show.

"This day is an apt occasion for us to promote man mein hai vishwaas considering it's genre and target audience" said Sony entertainment televison marketing head Aseem Kapoor.

"This is a occasion of faith and worshipping God so we thought for this activity so that we can relate to our audience better and across the board we do expect a better viewership for the programme" added Kapoor.

Man mein hai vishwaas is a reality based religious programme hosted by Vishal Bharadwaj. It presents a real life stories and incidents that have been witnessed by people in present day, stories that revolve around faith. It is a combination of mythology, drama and reality. It is shown on Sony entertainment television evry Friday at 08:00pm.