Indiantelevision.com Team

(23 April 2007 8:00 pm)

MUMBAI: Mysore Printers has awarded the creative mandate of its flagship brands – Deccan Herald - to Mag Communications.

Mag Communications MD Ramesh Magar says, "Creating consumer delight towards brands that are rooted in the history of Karnataka, was the biggest challenge. The new brand personalities shall be established through all possible advertising vehicles. We have been very clear about the fact that we need to approach this innovatively from a creative perspective. This will reflect in our communication strategy in the time to come.

"We have worked out communication strategies which offer a mix of sensation, humor and a tongue-in-cheek approach to journalism. The campaigns will be on the 360-degree approach and already made their way to print and outdoors as well. The rest medium including radio, internet, TV, direct mailers and below the line activities, will follow shortly."